Dr. Oren Tessler – 10 Month Case Study
153% Revenue Increase
Dr. Tessler’s Backstory & Goals
Dr. Tessler had previously worked at another plastic surgery practice that employed 5 other plastic surgeons. Upon deciding to start his own practice, he was referred to Plasthetix Marketing by an associate who was very happy with our work. He wanted us to help him scale breast reconstruction, body procedures, and eventually non-surgical cosmetics to help him grow his practice in the Scottsdale, AZ, area. After roughly a year of pushing breast reconstructions, then another year of pushing standard cosmetic cases, he decided to pivot and focus mainly on the latest less invasive/scarless cosmetic procedures that utilized fat grafting and scarless alternatives using medical devices such as Ellacor and Morpheus 8.
The Difficult Part
SEO and Ads were doing well with breast reconstruction and cosmetic cases, but the focus never was on medical devices and non-invasive/minimally invasive procedures. So now we had to start from square one.
Everything we built was based on other procedures, including our SEO campaigns.
These scarless/minimally invasive devices were hardly known at the time, thus producing a low search volume. This means low revenue.
The practice wanted to push Ellacor and Morpheus 8. The problem was that these devices were not very well known at the time. This means very few people are searching for it – which in turn means we will have to be clever with our marketing.
4 Choices
When we approach a problem like this we have 4 choices with marketing:
Disruptive Marketing
Disruptive marketing is sort of like a commercial. The patient isn’t searching for this service, so you have to put your ads in front of them. You have to disrupt what they’re doing to show them your product. This type of marketing in the plastic surgery space is usually Facebook, Instagram, and TikTok Ads.
Sell the Result
This is what we do when we believe users want a product or service, but they don’t know what it is. In the case of Morpheus 8 and Ellacor we know they can remove skin, make skin tighter, increase collagen, and make skin more youthful. Could we work with this? Could we offer something very few surgeons are offering? Scarless Options to existing procedures we already offer?
ReMarketing via Email
This is when you have an email list and let them know about your new procedures, offers, or anything else.
Amplify Existing Marketing
Add the scarless options to existing, already winning SEO and Ads campaigns.
SELL A HOLE IN THE WALL, NOT THE DRILL.
We Chose 2 & 4 Unlocking Online Visibility
Turning on the Money Maker
Our team decided to focus on selling the results and benefits of Ellacor and Morpheus 8 and not so much the devices themselves because, at the time, there were very few searches and public knowledge of these devices. Very few people also knew to search for a device that removes cores of skin(Ellacor). In addition, we also incorporated non-surgical/minimally invasive techniques into our existing campaigns. While some people know what Morpheus 8 and Ellacor are, we believe the world was more interested in the results of the treatments and not the brands. Sell the hole, not the drill. Once we gather the traffic, we will show them how it works and what devices are used to get the result they want.
Plasthetix Stack: Marketing Avenues & Tools Used
PLASTHETIX CRM
BING
ONSITE SEO
OFFSITE SEO
ORGANIC SEO
MAPS SEO
FACEBOOK ADS
Scaling with the Numbers
Scaling Dr. Tessler – EASY AS 1, 2, 3
Of our 1000+ leads generated in 10 months, hundreds of thousands of dollars in revenue were generated. After looking back through the year, we found that roughly 9 out of 100 leads converted into paying cases. 9% is Dr. Tesslers conversion rate from lead to surgery. With his 9% conversion rate for these specific campaigns, we now know how to build and scale his practice indefinitely. This is how we helped this practice scale 152% in 10 months. If we wish to scale further, we can use these numbers to give us more predictability in scaling at will.
MONTH 1 / START
Leads: disclosed for privacy
Revenue: disclosed for privacy
Consultation to Surgery Rate: 8.26%
- INCREASE IN LEADS 0%
- INCREASE IN REVENUE 0%
- CLOSED SURGERY RATE 8.26%
MONTH 2 (Compared to START)
Leads: Increase 11.5%
Revenue: Increase 30.66%
Consultations to Surgery Rate: 10.32%
- INCREASE IN LEADS 11.5%
- INCREASE IN REVENUE 30.66%
- INCREASE IN SURGERY RATE 10.32%
MONTH 10 (Compared to START)
Leads: Increase 17.46%
Revenue: Increase 152%
Consultations to Surgery Rate: 20.53%
- INCREASE IN LEADS 17.46%
- INCREASE IN REVENUE 152%
- INCREASE IN SURGERY RATE 20.53%
Experience
Our Resume
Keywords Ranked
%
Clients on Page 1*
%
Clients Experience Increase in Revenue*
Takeaway
Want to grow 150% MRR this year?
1. Come up with an amazing offer
You don’t have to offer a tummy tuck or facelift for free. You don’t have to be the cheapest guy(or gal) in town. Just offer something unique. We like to offer an extra service that does not require the surgeon’s time. We know their time is the most valuable time in the office. Here are some ideas to work with: “With your facelift, 4 sessions of micro-needling and morpheus 8 are included. This is a $2000 Value”. With Your Tummy Tuck, 5 sessions of our electronic ab machine is included for free. This is a $1500 Value.”
2. Differentiate yourself
We’re not saying grow a ponytail and start calling yourself Dr. {Insert-city-name-here}. We’re saying be unique. Sell the outcome. Sell the difference. Solve the problems the internet is telling you patients want solved. Make yourself the go-to person that solves this issue.
Featured Work
Dr. Oren Tessler
Plastic Surgeon
New Jersey Breast Reconstruction Center
Dr. Theunissen
Plastic Surgeon