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Plastic Surgeon Multi Million Dollar Expansion

Taylor Theunissen

Dr. Theunissen’s Backstory & Goals

Dr. Theunissen initially worked under another practice. Around 2012, Dr. Theunissen went 100% on his own. Dr. Theunissen was with another marketing agency for a few years but wanted more breast reconstruction cases. This was when he joined Plasthetix, formerly known as Position Results, in 2016. The initial idea was to garner more breast reconstruction patients. After a complete website rebuild and branding makeover, our SEO efforts led to more high-end face, breast, and body cases – not just breast reconstruction.

Dr. Theunissen’s Plasthetix Marketing Stack

Branding

Branding encompassing an elegant and bold color scheme paired with a Sans serif and serif font combination for a mixture of elegance and comfort. Business cards, letterhead, and more were included.

Website

A custom plastic surgery website with visuals, colors, and fonts to reflect the plastic surgeon and his staff. His website boasts a full SEO package and photography by Plasthetix.

SEO

Onsite and offsite SEO for plastic surgeons. The perfect blend of backlinks, citations, and traffic is the trifecta that gets his website ranking at the top of Google and Bing. Dr. Theuniseen’s revenue has increased drastically, and he ranks #1 for many keywords. While web traffic is not necessarily the deciding factor of revenue, his website traffic has exploded since working with Plasthetix.

Google Ads

We targetted 3 procedures with our google ads and landing pages. We were able to bring leads costs down 77%, giving us more adspend to spend to garner more cases.

Photography

Our photographers grabbed his personality through imagery. Plasthetix found the perfect local scenery to pull off a perfect photo shoot. Dr. Theunissen’s brand now screams lifestyle on his website and he may use his photos for his google business profile and his social media.

Branding

Elegant. Modern. Comfortable.

For Dr. Theunissen’s website, we wanted to combine elegance with comfort. Prata brings an indistinguishable elegance with its serif edges, while Mulish brings softness and comfort. This is precisely how we want patients to feel when they enter the office and read about Dr. Theunissen’s practice.

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Website

Showcase your talent.

Logo

Class. Strength. Viewability.

Plasthetix and Dr. Theunissen wanted to compose a timeless icon that appeared as a woman’s silhouette with the appearance of a “T” for his brand name “Theunissen.” We drew a custom icon in his accent color and used a serif font for Theunissen to show strength, elegance, and class.

Photography

Experience

Our Resume

Keywords Ranked

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Clients on Page 1*

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Clients Experience Increase in Revenue*

Featured Work

Dr. Oren Tessler

Plastic Surgeon

150% Increase in 10 Months

New Jersey Breast Reconstruction Center

Breast Reconstruction Website
New Jersey Breast Reconstruction Center

Dr. Theunissen

Plastic Surgeon

Multi Million Dollar Expansion

Dr. Sanchez

Plastic Surgeon
Erick Sanchez Plastic Surgery